My main goal is to help firms and individuals realize their ambitions.
And to have a little fun, I admit. I do the things that I like to do. Academic research, business practice, and collaboration make me tick. I research what I teach, and teach what I research, in business and academic communities.
At present I am a professor of marketing at Nyenrode Business Universiteit, located in the small town of Breukelen, between the cities of Utrecht and Amsterdam, in The Netherlands. My academic career has brought me to the University of Exeter (Great-Britain), Erasmus University (Rotterdam), Tilburg University (Tilburg), Delft University of Technology (Delft), and TiasNimbas Business School (Tilburg).
I am happy that the Product Development and Management Association (PDMA, 2001) certified me as a New Product Development Professional. Currently I am on the Editorial Board of the Journal of Product and Innovation Management.